Pick everything that sounds like work your company does — there are no wrong answers, and nothing here is filed.
Plain English is great, e.g. "We developed a gluten-free cookie that took 6 months of kitchen trials" or "We built an inventory-optimization algorithm from scratch."
Please provide a brief description
The IRS looks for four things. Answer honestly. Even a "partly" on some of these still adds up to real credits.
Work done purely for a client, where you're paid no matter what and don't keep the rights, can count as "funded research" and may not qualify. These quick questions help us flag that early.